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From the Globe News Desk --   

Alameda County District Attorney Nancy O’Malley recently announced the unveiling of HEAT Watch, a county program to combat human exploitation and trafficking.

The program will focus on education, coordination with law enforcement, prosecution of perpetrators, engagement with policy makers and services for victims.

“Our HEAT Watch blueprint will guide other communities in their effort to combat exploitation taking place in their neighborhoods. This is more than geographic regionalization — this must be an organization of community partners cooperating for one common goal. We extend an invitation to our surrounding counties to participate in HEAT Watch, and join our local, regional and national efforts to combat human trafficking,” said O’Malley.

Based upon the Neighborhood Watch model, HEAT Watch will encourage local businesses, schools and faith-based organizations to be the eyes and ears of their neighborhoods.

“We are educating and engaging businesses and communities to keep their eyes and ears open and tell us what they see on the street every day — in essence they are our Neighborhood Watch for human trafficking,” said O’Malley. “Sadly, many victims of human trafficking are children. It’s important to recognize that these children are all of our children, and they can be rescued when someone opens their eyes, pays attention and takes action.”

Recognizing that children who are exploited and trafficked are victims of child abuse and not criminals is another key component of HEAT Watch prosecution efforts.

“For four years we have been fighting to shatter the perception of children as prostitutes and criminals undeserving of protection. These young people are victims of child abuse. We are committed to continue our ongoing efforts to educate the community, prosecute the offenders and rescue these girls,” said O’Malley.

Residents are urged to report suspected child commercial sexual exploitation and human trafficking by calling the county’s anonymous tip line at (510) 208-4959. They can also email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

“Give us the details and we will do the rest,” said O’Malley.